   
As in previous years, we have invited stakeholders to help us address the dilemmas we are facing. We ask their opinion as well as their advice on how to resolve the issues.
By framing these dilemmas, we can learn how to respond to stakeholder concerns and how to develop our business in tune with society’s expectations and needs. The learnings gained in this process help inform business decisions and frame new initiatives. How can we make public–private partnerships succeed and still ensure the independence and integrity of the contribution each partner brings to the table? Read the response from Rafael Bengoa, Director, Dept. for management of non-communicable diseases, WHO)
How can we justify dedicating scarce economic resources to diabetes care and yet recognise that there are other life-threatening epidemics in the world? Read the response from Clare Rosenfeld, Eugene, Oregon, US (type 1 diabetes)
How can we encourage investors to challenge conventional measures of long-term performance and yet maintain comparable reporting standards? Read the response from Jo Allen, chair of Pharmaceutical Shareowners Group, UK
How can we be focused on investing in the health of society and yet not compromise the need to invest in the global environment? Read the response from Lars Georg Jensen, Danish chapter of the World Wide Fund for Nature ( WWF)
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